Gucci born in 1881, craftsman’s son Guccio Gucci founded the House of Gucci as a saddlery shop in Florence in 1906. Guccio's first talent was his craftsmanship in leather goods. He started out selling leather bags to horsemen in the 1920’s and progressed to luxury luggage as his clients graduated from equine transportation to horseless carriages. In 1938 Guccio Gucci opened his first retail shop on the Via Condotti in Rome.

In 1947 the immediately recognizable Gucci icon, the leather bag with bamboo handle, is created. During the 1950’s the trademark red striped webbing is introduced, taken from its original form place on a saddle girth. This became an emblem much as the leather moccasin with leather bit. 

Guccio Gucci created many of his classics early during the 1950’s; products such as luggage, ties, shoes, and the famous handbags sporting the bamboo handle. After his death in 1953, his family was able to take the enormously successful company to new heights by opening stores in Paris, Beverly Hills, London, Palm Beach, and Tokyo.